The Marketing Course

Marketing is essential to the success of your business. It doesn’t matter how wonderful your accommodation offering is, if no one knows about it you won’t get bookings!

A one day Marketing Course designed specifically for Accommodation Providers, including Glamping Businesses, Self Catering Cottages, Guest Houses and Hotels, covering all the essentials and much more!

What is Marketing? What do we mean by the Marketing Mix? What do we mean by branding? I have a simple analogy to help it all make sense.

Understanding your Target Market: Who is your current guest? How to you get them to tell others about you? How do you identify and reach new audiences? Three areas to focus on each needing their own tailored approach.

Understanding your Product: You are selling so much more than a place to stay. Do you know what factors influence someone’s decision to book with you? I have had over 1,500 groups and over 5000 people stay at Longlands and nearly all of them have shared their thoughts on what makes a holiday great and what will have them coming back. There are seven key things you need to get right.

Building a brand and showcasing it through your shop front: the 10 website essentials.

How to drive traffic to your website: the seven best tools and how to make them work for you.

An in-depth look at Facebook & Instagram and how to use them effectively. Facebook is my Number 1 booking source and has generated an 18 times return on my investment!

Converting interest into bookings: 5 conversion tools that you cannot do without.

Pricing & Promotions...an art and a science!

The key to repeats & referrals: delivering excellent customer service from first contact to final goodbye & beyond.

Creating order out of chaos: pulling everything together into an annual communication plan with clear objectives & measures of success.

Learn from someone with 20 years of marketing experience, an award winning business, and occupancy levels consistently over 90%. A one day course costs £595... you might only have to generate one additional booking to cover these costs. The real question is can you afford NOT to do this course?

Effective Marketing Specifically for Glamping Businesses

  • Target market: Understanding your current guests & identifying your new audiences
  • Your offer: more than a place to sleep
  • Your website: showcasing your brand
  • Social media: how to make it work for you
  • Converting interest into bookings: the most effective tools
  • Repeats & referrals: how to achieve them
  • Pricing & promotions: what works
  • Building a marketing & communications plan: costs and measuring success
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Course dates

12th October 2017, 22nd March 2018
“Success isn't something that just happens - success is learned, success is procticed and then it is shared” - George Lee Anderson

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Book a consultation

To book a consultation, please email info@longlandsdevon.co.uk

Alternatively, contact Bella on 01271 882004 or 07798 526133.